Separate each parameter-value pair with an ampersand.

List the parameters and values as pairs separated by an equal sign. If you want to set up your custom campaigns manually, make sure you separate the parameters from the URL with a question mark.

Otherwise, you should use the Google Analytics Campaign URL Builder. If you are advertising an iOS app, use the iOS Campaign Tracking URL Builder. Important: If you are advertising an Android app, use the Google Play URL Builder. If you used these parameters, your custom-campaign URL would be:

utm_campaign = summer-sale to identify the overall campaign.

utm_medium = email to identify traffic from the email campaign vs.

utm_source = summer-mailer to identify traffic that results from your Summer Sale email campaign.

Each parameter-value pair then contains campaign-related information.įor example, you might use the following parameter-value pairs for your Summer Sale campaign: For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.Įach parameter must be paired with a value that you assign.

utm_content: Used to differentiate similar content, or links within the same ad.If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword. utm_term: Identify paid search keywords.utm_campaign: The individual campaign name, slogan, promo code, etc.utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.that is sending traffic to your property, for example: google, newsletter4, billboard. utm_source: Identify the advertiser, site, publication, etc.There are 5 parameters you can add to your URLs:

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